the brand builder blog

What it means to NOT be talked about.

0 comments Published 20071114 by Olivier Blanchard.

WOMMA's Word Of Mouth Marketing Summit is kicking off in Vegas this week, and let me just say that I'm a bit bummed about not being there.

Nicole Sampson and Patrick Rooney sending me emails from the Rio's pool isn't helping, by the way. (But keep sending me updates anyway. It's all good.) ;D

In honor of WOMMA, WOM, and the best conference I won't be attending in 2007, here is my favorite post on WOM so far this quarter (from Scott Ginsberg's HELLO, my name is blog):

Oscar Wilde once remarked, “The only thing worse than being talked about is NOT being talked about.”

So, if your customers are not ACTIVELY telling their friends about your business…

1. That means you’re probably selling a dead brand.

2. That means you’re probably different, not unique.

3. That means you’re probably doing something wrong.

4. That means you’re probably perceived as a commodity.

5. That means you’re probably not word of mouth worthy.

6. That means you’re probably creating customers, not FANS.

7. That means you’re probably not getting much new business.

8. That means you’re probably not doing something important.

9. That means you’re probably not as great as you think you are.

10. That means you’re probably boring, unremarkable and normal.

11. That means you’re probably not making the mundane memorable.

12. That means you’re probably spending too much money on marketing.

13. That means you’re probably not expanding your overall customer base.

14. That means you’re probably poorly positioned in their minds, not in the market.

15. That means you’re probably creating customer SATISFACTION, not customer loyalty or insistence.

Look. Word of mouth is everything. And anonymity is your greatest barrier to business success.

SO REMEMBER: businesses that get talked about get more business.

LET ME ASK YA THIS...
Who’s telling their friends about YOU?

LET ME SUGGEST THIS...
If you're clients are not actively telling their friends about you, what (else) does that mean?