Combat. Marketing. Product development. Movie directing. Playing live music. Driving to work. Racing triathlons. Going on a date. Meeting with a client. Filing your taxes. Surfing. Brand planning. Writing copy. Public speaking. Rock climbing. Fixing an engine. Sailing. Developing a campaign. Opening new doors. Starting your own business. Project management. Acting. Winning the Davis Cup.

That zone between planning and improv, that's where the magic happens. That's where your best ideas and insights come from. That's were you will always do your best work. The ability to find this place and dwell there is what differentiates people who are moderately good at what they do from those who are exceptionally good at what they do.

Food for thought.


Props to David Armano for the diagram.

Labels: agile creativity