The latest branding stats and insights from Interbrand

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of More...

From the BrandBaker blog (I haven't found the BrandPlumber or the BrandButcher yet, but give it time and we'll have a whole village soon):
"It is better to be the real bricklayer than a half-tailor" -- Nizami Gandjevi, azerbaijani poet, 12th century.

"When you build your brand it is vital to keep your differentiation idea in all your communication channels. Website, flyers, posters etc all of them must tell the target your idea. It is like branding England as conservatism country with its tradions and lifestyle. Build your ow stronghold under the name of your differentiating idea or attribute that you took in your category."
I don't think anyone willl argue that differentiation is probably the most important element of any brand strategy. In his post, Michael (Brand) Baker points us to something he found on BrandMO: “Instead of being a something, become the something.”

Bingo times infinity.

By the way, if you haven't taken the time to catch up on the latest brand surveys, here they are, courtesy of InterBrand. Strangely, consistency scored higher overall than differentiation... which tells me that we still have a lot of work to do.

Have a great weekend, everyone. :)

Labels: , ,

0 Responses to “The latest branding stats and insights from Interbrand”

Leave a Reply

      Convert to boldConvert to italicConvert to link


ATOM 0.3

  • Helping companies fine-tune their:
  • - Relationship with their customers
  • - Branding and marketing strategies
  • - Communications architecture
  • - Reputations and buzz-worthiness
  • - Creativity and market relevance
  • Office: 864.289.4557
  • Mobile: 510.284.9893
  • Bat Phone: 864.630.7398
  • My status
  • email me
  • View Olivier Blanchard's profile on LinkedIn
    • follow me on Twitter

      TwitterCounter for @nextweblog

    • Disclaimer: The opinions expressed in this blog are my own and not necessarily those of SYNNEX or any of its affiliates and partners.
    • Subscribe to the BrandBuilder blog

  • Previous posts

    Previous posts

    ATOM 0.3
    This is a Flickr badge showing public photos from Bidulos. Make your own badge here.