Business thinkers vs. Creatives: Bridging the gap.

Published 20070131 by Olivier Blanchard | E-mail this post

Another brilliant insight from Mike Wagner:

"Business thinkers complain their creative types are too slow by business standards, inflexible, and way too cynical about the moneymaking goals of the company. And that’s usually not too far from the truth.

"Creative types lament that their bosses see everything they do as “just a billable deliverable”. Worse yet, clients agree with the boss! No one appreciates great design or beautiful code (yes, programmers are artists too).

"Artists fantasize about clients and bosses that “get it”. Business leaders want someone who will just “get it done”.

"Brand ownership is a balance. Creative, technical and even artistic results must be balanced with the relevance of day-to-day business demands."

Go here to read the rest. And just so you know, you can book Mike to speak at an event, conduct training seminars, and provide some pretty on-the-money brand coaching.

Labels: brand ownership, brand relevance, business thinkers, clients who get it, creative types