relevance + creativity + empathy = the magic formula

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Here are some great marketing/branding/business tips from Mike Wagner, over at "Own Your Brand":

1) Being different is not enough, you must also be relevant.
What makes you stand out and useful at the same time?

2) Scarcity unleashes creativity.
Some business people blame a lack of resources on their failure. Not having money and resources forced me to be resourceful. Creativity is one’s greatest competitive advantage.

3) Customer empathy makes for great products and meaningful sales.
Feeling the pain (and the pleasure) of your customers results in marketplace magic. Your customers should be charging you rent for living inside their heads!

Definitely read the full version (with his very cool waterballoon story) here.

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