"All existing business models are wrong. Find a new one."

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The question: "So... if F360 were to buy an ad in the yellow pages, under what category would it fall?"

The answer: "There isn't really a category for us yet."

From Gaping Void, via... well, Gaping Void:

Rule #11: Don't try to stand out from the crowd; avoid crowds altogether.

Your plan for getting your work out there has to be as original as the actual work, perhaps even more so. The work has to create a totally new market. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.

Two words: Boo-yah.

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