"All existing business models are wrong. Find a new one."
Published 20060727 by Olivier Blanchard | E-mail this post
The question: "So... if F360 were to buy an ad in the yellow pages, under what category would it fall?"
The answer: "There isn't really a category for us yet."
From Gaping Void, via... well, Gaping Void:
Rule #11: Don't try to stand out from the crowd; avoid crowds altogether.
Your plan for getting your work out there has to be as original as the actual work, perhaps even more so. The work has to create a totally new market. There's no point trying to do the same thing as 250,000 other young hopefuls, waiting for a miracle. All existing business models are wrong. Find a new one.
Two words: Boo-yah.
Technorati Tags: Hugh McLeod, Gaping Void,business models, F360 photo, marketing, yellow pages, advertising, photography
ATOM 0.3
- Helping companies fine-tune their:
- - Relationship with their customers
- - Branding and marketing strategies
- - Communications architecture
- - Reputations and buzz-worthiness
- - Creativity and market relevance
- Office: 864.289.4557
- Mobile: 510.284.9893
- Bat Phone: 864.630.7398
-
- email me
-
- Disclaimer: The opinions expressed in this blog are my own and not necessarily those of SYNNEX or any of its affiliates and partners. Subscribe to the BrandBuilder blog
- Creative Destruction
- The danger of not doing what you love, and other b...
- More bad choices in "advertising."
- 10 Things not taught in design school.
- Creativity 2.E: A T-Shaped Identity Primer
- Top 10 Things Marketers find themselves repeating ...
- Turn the truth on its head.
- Enlightened Manuscripts: The Godin Code
- July 17th: India bans access to blogs.
- The Power of Design : Be GREAT or be mediocre. Yo...
Previous posts
Previous posts
- Creative Destruction
- The danger of not doing what you love, and other b...
- More bad choices in "advertising."
- 10 Things not taught in design school.
- Creativity 2.E: A T-Shaped Identity Primer
- Top 10 Things Marketers find themselves repeating ...
- Turn the truth on its head.
- Enlightened Manuscripts: The Godin Code
- July 17th: India bans access to blogs.
- The Power of Design : Be GREAT or be mediocre. Yo...
- August 2005
- September 2005
- October 2005
- November 2005
- December 2005
- January 2006
- February 2006
- March 2006
- April 2006
- May 2006
- June 2006
- July 2006
- August 2006
- September 2006
- October 2006
- November 2006
- December 2006
- January 2007
- February 2007
- March 2007
- April 2007
- May 2007
- June 2007
- July 2007
- August 2007
- September 2007
- October 2007
- November 2007
- December 2007
- January 2008
- February 2008
- March 2008
- April 2008
- May 2008
- June 2008
- July 2008
ATOM 0.3
0 Responses to “"All existing business models are wrong. Find a new one."”
Leave a Reply