Peter Drucker, revisited.
Published 20060730 by Olivier Blanchard | E-mail this post
I've been hanging out in the archives again, thanks to Francois
, over at Emergence Marketing
. Here are some words from the great Peter Drucker
on Marketing... and a few observations you are welcome to comment on:
"Because the purpose of business is to create a customer, the business enterprise has two--and only two--basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business."
I like the second part of that statement a lot, but I business has evolved beyond the first one: The purpose isn't to create
a customer. The purpose of a business is to serve
a customer. Or better yet, to earn
a customer or to improve the life
of a customer. Businesses can create products, markets, trends, technology, industries and lifestyles, but their aim is not to create
customers. That would be... I don't know, a bit conceited.
Don't create customers. Create for
"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. "
"The most important thing in communication is hearing what isn't said."
Maybe not the most important
, but definitely the most chronically overlooked.
Technorati Tags: Peter Drucker, marketing,innovation, business, branding, quality, emergence marketing, customers
"Quality in a service or product is not what you put into it. It is what the client or customer gets out of it."
That should be a T-shirt or a poster or something.