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Sales vs. Marketing

Published 20060605 by Olivier Blanchard | E-mail this post

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"The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself."

- Peter Drucker

Amen. If you have to sit there and work to sell it, there's a marketing department somewhere that's at fault.

Read Tom Asacker's letter to Tom Peters to find out where today's little water-cooler debate about Sales vs. Marketing went oh-so-wrong. (Good stuff.)

:D

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