10 Marketing Questions

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I just found this juicy little morsel on Lois Kelly's Foghound blog:

"If James Lipton, host of "Inside the Actor's Studio" BRAVO television program, were to interview a marketing person , here's how he'd probably adapt his famous 10 questions that he asks at the end of the show. How would you answer them? At next week's Corante/Columbia Marketing Innovation conference I plan to pose this questions to a number of outspoken people and share what they have to say."

Cool idea. Let's hit it:

What’s your favorite marketing word?

What is your least favorite marketing word?
It's a tossup between 'Actionable' and 'Safe'.

What turns you on creatively, spiritually or emotionally about marketing?
Turning people on to products you know they'll absolutely love.

What turns you off about marketing?

What’s your favorite curse word when you see really bad marketing?
What the f..ck?!

What sound or noise do marketers make that you love?
The combined sounds of laughter and pencils scratching paper.

What sound or noise do marketers make that you hate?
Anything that sounds either like a monologue, spin, business-speak... or any combination of the three.

What profession other than marketing should marketers attempt to become better at marketing?
Product Design.

What profession should marketers never try?


If marketing heaven exists, what would God say when a marketer arrives at the Pearly Gates?
"I've heard about you."

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