How routine kills brands.


E-mail this post



Remember me (?)



All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...




"The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow."


- William Pollard.


That's worth framing and hanging in every meeting room from Portland to Tahiti (via Paris).

Thanks to Tom Asacker for digging that one up for us, and for his fantastic post on the very topic I wanted to explore today: What traps should exciting new companies be on the lookout for? As you can imagine, this post was going to be long. (Or at least long-ish.) Thanks to Tom's impeccable timing, you won't have to suffer through another endless essay. (See? Your good deeds are already starting to pay off.)

Check this out (again, from Tom's post):

"Over time, unchanging relationships can turn into shackles that limit an organization's flexibility and lock it into active inertia. Established relationships with customers can prevent firms from responding effectively to changes in technology, regulations, or consumer preferences."
- Donald Sull
(Revival of the Fittest: Why Good Companies Go Bad an How Great Managers Remake Them.)



So... your new mission every day is to keep it fresh. That's it. Whether you're in the business of designing ads, repairing engines, selling shoes or answering calls from angry customers, don't ever, ever, ever let routine set in. Try different things. Learn something new from every customer. From every sale. From every design challenge. From every product launch. From every commercial you hear on the radio. From every movie you catch on cable. From the games your kids play. From magazines you've never picked up.

Keep it fresh. Shake things up. Kill the routine before it starts killing you.

Ad go read Tom's full post. It's very good.

Have a great Monday, everyone. :)


photo by F360: Pita posing for the camera.

Labels: , , , , ,


0 Responses to “How routine kills brands.”

Leave a Reply

      Convert to boldConvert to italicConvert to link

 


ATOM 0.3

  • Helping companies fine-tune their:
  • - Relationship with their customers
  • - Branding and marketing strategies
  • - Communications architecture
  • - Reputations and buzz-worthiness
  • - Creativity and market relevance
  • Office: 864.289.4557
  • Mobile: 510.284.9893
  • Bat Phone: 864.630.7398
  • My status
  • email me
  • View Olivier Blanchard's profile on LinkedIn
    • follow me on Twitter

      TwitterCounter for @nextweblog

    • Disclaimer: The opinions expressed in this blog are my own and not necessarily those of SYNNEX or any of its affiliates and partners.
    • Subscribe to the BrandBuilder blog

  • Previous posts


    Previous posts


    ATOM 0.3

    www.flickr.com
    This is a Flickr badge showing public photos from Bidulos. Make your own badge here.