Trademarks must be adjectives, not nouns...

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of More...

Okay, so this post isn't so much about branding as it is about trademarking (yes, there's a HUGE difference), but this article (by Marc Jacobs) does such a wonderful job of explaining some of the hurdles that sometimes get in the way when companies with limited experience in these types of exercises try to trademark new products or services, that I couldn't resist posting a link to it.

(Thanks to the Strategic Name Development blog for the heads-up.)

This will get you started:

When I sat down to write this piece, I purposely chose the title, "What Not to Name Your Product," so that you would better appreciate and understand that there are specific rules pertaining to the registration of trademarks. These rules dictate, for example, which marks are not registrable (generally) and which marks relating to specific products or services are not registrable. And my subsequent comments about trademarks will be applicable to both trademarks and service marks.

Read the whole thing here...

It's well worth bookmarking. (If you don't, it's just a matter of time before you wish you had.)


0 Responses to “Trademarks must be adjectives, not nouns...”

Leave a Reply

      Convert to boldConvert to italicConvert to link


ATOM 0.3

  • Helping companies fine-tune their:
  • - Relationship with their customers
  • - Branding and marketing strategies
  • - Communications architecture
  • - Reputations and buzz-worthiness
  • - Creativity and market relevance
  • Office: 864.289.4557
  • Mobile: 510.284.9893
  • Bat Phone: 864.630.7398
  • My status
  • email me
  • View Olivier Blanchard's profile on LinkedIn
    • follow me on Twitter

      TwitterCounter for @nextweblog

    • Disclaimer: The opinions expressed in this blog are my own and not necessarily those of SYNNEX or any of its affiliates and partners.
    • Subscribe to the BrandBuilder blog

  • Previous posts

    Previous posts

    ATOM 0.3
    This is a Flickr badge showing public photos from Bidulos. Make your own badge here.