Tom Asacker on 'Clarity'
Published 20051207 by Olivier Blanchard | E-mail this post
Here's another reason why Tom Asacker
is one of my favorite bloggers these days:"I've never experienced so much noise and so little signal as I do in the present field of marketing. Marketing is a mess. Marketing is broken! Half of marketers are on autopilot creating award-winning, irrelevant media noise, web nonsense and events. The other half is paralyzed - measuring everything to death and covering their collective butts. Clarity: Marketing's New Task."
to read his 2-page mini-manifesto.