Tom Asacker on 'Clarity'

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Here's another reason why Tom Asacker is one of my favorite bloggers these days:

"I've never experienced so much noise and so little signal as I do in the present field of marketing. Marketing is a mess. Marketing is broken! Half of marketers are on autopilot creating award-winning, irrelevant media noise, web nonsense and events. The other half is paralyzed - measuring everything to death and covering their collective butts. Clarity: Marketing's New Task."

Click here to read his 2-page mini-manifesto.

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