"Why do we get the inspiration for innovation? I think it may be part of the
human condition - that we're always trying to make things better. Sometimes it's
a personal challenge to see if we can outdo what's been "done" before. Other
times, it's a more practical reaction to a need expressed by someone we care for
... a customer, a co-worker, a family member."
"It's important to understand how innovation can effect the perceived value
of your brand. Done right, innovations can keep your brand fresh and relevent to
those people who already know and understand it. Innovation can also open your
brand to new market opportunities."