image copyright 2004 Olivier Blanchard

"How can we create a brand relationship with consumers, on behalf of our clients, in this new digitally-enabled universe? How does that affect the kind of narrative structure we can build around brands?"

That's one of the many question pondered by Lee Daly (C.E.O. Saatchi & Saatchi, UK) in his recent interview with Spark/CNN. Check it out.