How are you spending your marketing dollars?

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of More...

Okay... after a long weekend of racing and celebrating, let's get back to the Marketing world with some sobering we-told-you-so numbers.

The results of this study are brought to us by Connected Marketing (via our neighbours at Brains On Fire):

18%: Proportion of TV advertising campaigns generating positive ROI

54 cents: Average return in sales for every $1 spent on advertising

256%: The increase in TV advertising costs (CPM) in the past decade

84%: Proportion of B2B marketing campaigns resulting in falling sales

100%: The increase needed in advertising spend to add 1-2% in sales

14%: Proportion of people who trust advertising information

90%: Proportion of people who can skip TV ads who do skip TV ads

80%: Market share of video recorders with ad skipping technology in 2008

95%: The failure rate for new product introductions

Don't you think for one second that advertising is not effective. I know it's an easy conclusion when you look at these numbers. The trick is to make sure you don't think of the problem in terms of "what," but rather in terms of "how." (Wrap your minds around that!)

So... over the next twelve months, how are you planning to spend the lion's share of your marketing dollars anyway?

Technorati Tags: , , , , , , , ,

0 Responses to “How are you spending your marketing dollars?”

Leave a Reply

      Convert to boldConvert to italicConvert to link


ATOM 0.3

  • Helping companies fine-tune their:
  • - Relationship with their customers
  • - Branding and marketing strategies
  • - Communications architecture
  • - Reputations and buzz-worthiness
  • - Creativity and market relevance
  • Office: 864.289.4557
  • Mobile: 510.284.9893
  • Bat Phone: 864.630.7398
  • My status
  • email me
  • View Olivier Blanchard's profile on LinkedIn
    • follow me on Twitter

      TwitterCounter for @nextweblog

    • Disclaimer: The opinions expressed in this blog are my own and not necessarily those of SYNNEX or any of its affiliates and partners.
    • Subscribe to the BrandBuilder blog

  • Previous posts

    Previous posts

    ATOM 0.3
    This is a Flickr badge showing public photos from Bidulos. Make your own badge here.