Why Karl Lagerfeld's new print ad/PSA rocks.

This is the kind of advertising that rocks my world. Why? Because it’s clever, funny, impossible to ignore, and memorable. Ergo: 100% effective. US agencies take note. This is how print advertising is done.

And...um... if you're still coming to this url, you still haven't made the switch to the new brandbuilder blog. Do it soon, before this blog becomes history.

(While you're on the new url, remember to update your RSS, blogroll and favorites/bookmarks.)

Cheers,

Olivier