I know this has nothing to do with branding, but...

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...

This is a cyclist's worst nightmare. The rogue drunk driver. The teenage girl texting from behind the wheel of her SUV. The angry guy behind the wheel of his pickup. The confused ninety-year-old.

The math is pretty simple: Bike and rider (180lbs) + Car and driver (1,000lbs) = roadkill. That tiny little foam helmet won't protect us against a 60mph impact with the grill of a Ford F150.

From CNN.com:

MONTERREY, Mexico (AP) -- A car plowed into a weekend bike race along a highway near the U.S.-Mexico border, killing one and injuring 10 others, police said.

The 28-year-old driver was apparently drunk and fell asleep when he crashed into the race, said police investigator Jose Alfredo Rodriguez.

A photograph taken by a city official showed bicyclists and equipment being hurled high into the air by the collision.

Rodriguez said Juan Campos was charged with killing Alejandro Alvarez, 37, of Monterrey.

Authorities said the wreck happened 15 minutes into the 34-kilometer (21 mile) race Sunday along a highway between Playa Bagdad and Matamoros, across from Brownsville, Texas.

Campos said he is an American citizen living in Brownsville. The U.S. Consulate could not immediately confirm that.

Please be courteous and careful out there. Cyclists don't mean to be slower than cars. They don't mean to be in the way either. We just don't have anywhere else to ride but in the same roads as cars. Nobody needs to get injured or killed just because you're in a hurry.

And please don't let anyone you know ever drive drunk. Or tired. Or angry.



0 Responses to “I know this has nothing to do with branding, but...”

Leave a Reply

      Convert to boldConvert to italicConvert to link


ATOM 0.3

  • Helping companies fine-tune their:
  • - Relationship with their customers
  • - Branding and marketing strategies
  • - Communications architecture
  • - Reputations and buzz-worthiness
  • - Creativity and market relevance
  • Office: 864.289.4557
  • Mobile: 510.284.9893
  • Bat Phone: 864.630.7398
  • My status
  • email me
  • View Olivier Blanchard's profile on LinkedIn
    • follow me on Twitter

      TwitterCounter for @nextweblog

    • Disclaimer: The opinions expressed in this blog are my own and not necessarily those of SYNNEX or any of its affiliates and partners.
    • Subscribe to the BrandBuilder blog

  • Previous posts

    Previous posts

    ATOM 0.3

    This is a Flickr badge showing public photos from Bidulos. Make your own badge here.