Perhaps the worst example of product endorsement in the history of web advertising
Published 20080511 by Olivier Blanchard | E-mail this post
I was subjected to this horror earlier tonight while signing out out of my yahoo email and couldn't resist posting about it. Here'smy 90-second rant:
Hey, FRS: This only works if the superstar athlete is a) still competing, b) 100% not tainted by doping allegations, and c) still a role model to anyone with half a soul.
Poor choice on all counts.
Looking forward to the Barry Bonds version of the ad.
Oh, and Lance... stick to selling Nike,Oakley and Trek. Everything else is off limits to you from now on.
Labels: bad ideas, horrible marketing, lance armstrong, web marketing