Grabbing everyone's attention isn't so hard after all. - the brand builder blog

Grabbing everyone's attention isn't so hard after all.

Published 20080218 by Olivier Blanchard | E-mail this post

Oh no they didn't.

"At 36lbs, 33" long and 9" wide at the front element, calling this lens a 'tele' is like calling King Kong a monkey."

At $99,000 a pop, I doubt that B&H is going to sell many. And since there are only a few dozen of these lenses in existence, that point is moot.

What I see here isn't a monster lens, but a brilliant bit of self promotion by B&H.

Well played, sirs. Well played indeed.

Labels: branding, buzz marketing, photography, pr, self promotion

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