Tom Asacker on Clarity
Published 20080117 by Olivier Blanchard | E-mail this post
Here's another reason why Tom Asacker
has been one of my favorite bloggers these last few years:
"I've never experienced so much noise and so little signal as I do in the present field of marketing. Marketing is a mess. Marketing is broken! Half of marketers are on autopilot creating award-winning, irrelevant media noise, web nonsense and events. The other half is paralyzed - measuring everything to death and covering their collective butts. Clarity: Marketing's New Task."
If the truth hurts, well... sorry.
to read his 2-page mini-manifesto.
Labels: clarity, marketing, noise