Search engines and keywords: A case of random affinities?
Published 20071220 by Olivier Blanchard | E-mail this post
Every once in a while, I browse what search engine keywords lead people to the brandbuilder blog. It's always interesting because I can track how people who aren't necessarily regulars find their way to our little conversations. The highest keyword returns tend to be along the lines of functions of marketing department, advertising, buzz metrics, WOMM, business practices and brand strategy. Most keywords are indeed related to the topics commonly found here.
Some searches however, make me wonder about the randomness of search engines when it comes to establishing affinities between a keyword and the menu of pages that gets generated from it. Case in point, a selection of random keywords that have led people here so far in December:
coca cola consumption
batman cell phone cake
hot asian naked
how to be cunning#
how hot is boiling
is marketing fun
sitting on toilet
small vs. big
"dead or alive"
"the cure" 1024 768
anti cheer cheers
black hole digital blasphemy
bumping into someone lawsuit
sexy wake up call
who is the bionic woman's employer
... and my personal favorite: wipe yourself.
Yep, evidently, typing "wipe yourself" in a search engine box somewhere (it could be Google or Yahoo or any million other ones) will occasionally send you here. Proof at last that a) A small but significant amount of search engine traffic on the internets is a complete clusterf%^k, and b) people are spending their web-searching time wisely.
Have a great Holiday weekend, everyone. ;)
PS: Don't try to leave a comment from the permalink. Go to the main page and comment from there. (The glitch is still there. Sorry.)
Labels: google, insanity, search engines, searches