Every once in a while, I browse what search engine keywords lead people to the brandbuilder blog. It's always interesting because I can track how people who aren't necessarily regulars find their way to our little conversations. The highest keyword returns tend to be along the lines of functions of marketing department, advertising, buzz metrics, WOMM, business practices and brand strategy. Most keywords are indeed related to the topics commonly found here.

Some searches however, make me wonder about the randomness of search engines when it comes to establishing affinities between a keyword and the menu of pages that gets generated from it. Case in point, a selection of random keywords that have led people here so far in December:

... and my personal favorite: wipe yourself.

Yep, evidently, typing "wipe yourself" in a search engine box somewhere (it could be Google or Yahoo or any million other ones) will occasionally send you here. Proof at last that a) A small but significant amount of search engine traffic on the internets is a complete clusterf%^k, and b) people are spending their web-searching time wisely.