On the relevance of traditional advertising...

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...

From the daily ad biz blog:

Traditional advertising is not the place to be these days. Not only is it losing relevance, it is also not the best tool to accomplish a myriad of business goals. Generate engagement with core consumers, build loyalty, drive interaction rates, these are just a few of the things that traditional advertising, especially TV, just doesn’t do well in comparison to other marketing disciplines. It’s not dead by any means, but it’s not the universal answer either.

AdPulp posted this article about Nike that gives further support to my argument, in case you don’t a take a no-name blogger at his word.

Advertising has ceased to be the go-to answer when it comes to marketing questions. With that in mind, how much longer until other agencies begin to drive the brand, be they online, promotions or PR?

And you know that PR is just itching to do it and get us back for years of condescention.

Well, yeah.

Labels: , , , ,

0 Responses to “On the relevance of traditional advertising...”

Leave a Reply

      Convert to boldConvert to italicConvert to link


ATOM 0.3

  • Helping companies fine-tune their:
  • - Relationship with their customers
  • - Branding and marketing strategies
  • - Communications architecture
  • - Reputations and buzz-worthiness
  • - Creativity and market relevance
  • Office: 864.289.4557
  • Mobile: 510.284.9893
  • Bat Phone: 864.630.7398
  • My status
  • email me
  • View Olivier Blanchard's profile on LinkedIn
    • follow me on Twitter

      TwitterCounter for @nextweblog

    • Disclaimer: The opinions expressed in this blog are my own and not necessarily those of SYNNEX or any of its affiliates and partners.
    • Subscribe to the BrandBuilder blog

  • Previous posts

    Previous posts

    ATOM 0.3

    This is a Flickr badge showing public photos from Bidulos. Make your own badge here.