Traditional advertising is not the place to be these days. Not only is it losing relevance, it is also not the best tool to accomplish a myriad of business goals. Generate engagement with core consumers, build loyalty, drive interaction rates, these are just a few of the things that traditional advertising, especially TV, just doesn’t do well in comparison to other marketing disciplines. It’s not dead by any means, but it’s not the universal answer either.
AdPulp posted this article about Nike that gives further support to my argument, in case you don’t a take a no-name blogger at his word.
Advertising has ceased to be the go-to answer when it comes to marketing questions. With that in mind, how much longer until other agencies begin to drive the brand, be they online, promotions or PR?
And you know that PR is just itching to do it and get us back for years of condescention.