If you work with brands, this is a must-read. Hell, it's a must-print. No wait... it's a must-use.
Read or download the PDF here.
Labels: brand marketers report, interbrand
ATOM 0.3
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- THE best brand-building presentation yet.
- Breathing life back into your design process.
- Archetypes & Brands
- Kathy Sierra on... everything.
- "Come on, let's talk."
- Bruce Lee and the art of Branding.
- Taking to the friendly skies again.
- What's on the other side of the fence.
- Naturally aged 36 years.
- What is a transumer, and why should I care?
Previous posts
Previous posts
- THE best brand-building presentation yet.
- Breathing life back into your design process.
- Archetypes & Brands
- Kathy Sierra on... everything.
- "Come on, let's talk."
- Bruce Lee and the art of Branding.
- Taking to the friendly skies again.
- What's on the other side of the fence.
- Naturally aged 36 years.
- What is a transumer, and why should I care?
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