The case for design thinking (as if it still needed to be made)
Published 20061011 by Olivier Blanchard | E-mail this post
"One thing I'd like to make clear is that I'm not anti-MBA. Far from it. I value my management education a great deal, and believe that an MBA provides individuals with very useful set of analytical tools, as well as the ability to thin-slice most business situations. However, I do think that the typical MBA program is mostly focused on becoming a master of business-as-usual, which is a critical body of knowledge when it comes to running a profitable organization. One way (and the best way, I believe) to learn how to engage in innovative behavior is to become a master of business-by-design, and that's what we're doing in our Business + Design classes at the Stanford d.school. Organizations need to know how to do both. And those organizations need doers and innovators who can bridge the worlds of business-as-usual and business-by-design."
- Diego Rodriguez (Metacool)
Read the entire piece here
. Great stuff on the difference between "business thinking" and "design thinking."