The case for design thinking (as if it still needed to be made)

E-mail this post

Remember me (?)

All personal information that you provide here will be governed by the Privacy Policy of More...

"One thing I'd like to make clear is that I'm not anti-MBA. Far from it. I value my management education a great deal, and believe that an MBA provides individuals with very useful set of analytical tools, as well as the ability to thin-slice most business situations. However, I do think that the typical MBA program is mostly focused on becoming a master of business-as-usual, which is a critical body of knowledge when it comes to running a profitable organization. One way (and the best way, I believe) to learn how to engage in innovative behavior is to become a master of business-by-design, and that's what we're doing in our Business + Design classes at the Stanford Organizations need to know how to do both. And those organizations need doers and innovators who can bridge the worlds of business-as-usual and business-by-design."

- Diego Rodriguez (Metacool)

Read the entire piece here. Great stuff on the difference between "business thinking" and "design thinking."

0 Responses to “The case for design thinking (as if it still needed to be made)”

Leave a Reply

      Convert to boldConvert to italicConvert to link


ATOM 0.3

  • Helping companies fine-tune their:
  • - Relationship with their customers
  • - Branding and marketing strategies
  • - Communications architecture
  • - Reputations and buzz-worthiness
  • - Creativity and market relevance
  • Office: 864.289.4557
  • Mobile: 510.284.9893
  • Bat Phone: 864.630.7398
  • My status
  • email me
  • View Olivier Blanchard's profile on LinkedIn
    • follow me on Twitter

      TwitterCounter for @nextweblog

    • Disclaimer: The opinions expressed in this blog are my own and not necessarily those of SYNNEX or any of its affiliates and partners.
    • Subscribe to the BrandBuilder blog

  • Previous posts

    Previous posts

    ATOM 0.3
    This is a Flickr badge showing public photos from Bidulos. Make your own badge here.