How are you spending your marketing dollars?

Okay... after a long weekend of racing and celebrating, let's get back to the Marketing world with some sobering we-told-you-so numbers.

The results of this study are brought to us by Connected Marketing (via our neighbours at Brains On Fire):

18%: Proportion of TV advertising campaigns generating positive ROI

54 cents: Average return in sales for every $1 spent on advertising

256%: The increase in TV advertising costs (CPM) in the past decade

84%: Proportion of B2B marketing campaigns resulting in falling sales

100%: The increase needed in advertising spend to add 1-2% in sales

14%: Proportion of people who trust advertising information

90%: Proportion of people who can skip TV ads who do skip TV ads

80%: Market share of video recorders with ad skipping technology in 2008

95%: The failure rate for new product introductions

Don't you think for one second that advertising is not effective. I know it's an easy conclusion when you look at these numbers. The trick is to make sure you don't think of the problem in terms of "what," but rather in terms of "how." (Wrap your minds around that!)

So... over the next twelve months, how are you planning to spend the lion's share of your marketing dollars anyway?

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