The story of your relationship with your customers should read like what's going on in pho4me's photo (above):

You found each other in the wilderness.
You connected in some way.
You liked where things went from there.
You made music together.
You had a great time.
You became part of each other's worlds.

If you and your customers aren't dancing, if you aren't making music together, if you aren't truly part of each other's worlds, you should probably be asking yourself why.