Re-Branding: What did I just say?


E-mail this post



Remember me (?)



All personal information that you provide here will be governed by the Privacy Policy of Blogger.com. More...




Didn't we just discuss re-branding?

*sigh*

Read two great little articles on AT&T's latest little exercise in futility here and here.

Also, if you're interested in the evolution of the at&t (formerly AT&T) logo, check out this little chart. Lastly, for the telecom giant's reasoning behind the whole thing, go here.

Exerpt:

"The new logo reinvigorates the AT&T globe — one of the most recognized corporate symbols in the world. The new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence."

*gag*

Tip: When you already have one of the most recognized corporate symbols in the world, don't just change it because... you think it needs to be more three-dimensional... or more appealing to a younger crowd. Your logo wasn't the problem, AT&T. It's probably the only thing about your organization that needed to be left untouched. Tsk...

So who's next? Nike? Adidas? Coca Cola? Mattel? Sony? Volkswagen? Land Rover? Starbucks?

Let's hope not.


2 Responses to “Re-Branding: What did I just say?”

  1. Anonymous Anonymous 

    Ok, I gave my "turkey award" to the retail industry on my blog today. But I now think these guys deserve it more.

  2. Anonymous Anonymous 

    Great post. A reminder to us all that branding is more than graphics. And, wouldn't it be nice if AT&T would actually fix some of the things about its brand that need fixing? Probably not going to happen, but it's a nice thought and I'm not sure why it's so obscure to grasp.

    Perhaps you'd consider giving us a list of tips on things to consider when "rebranding" that dig deeper than the superficial?

Leave a Reply

      Convert to boldConvert to italicConvert to link

 


ATOM 0.3

  • Helping companies fine-tune their:
  • - Relationship with their customers
  • - Branding and marketing strategies
  • - Communications architecture
  • - Reputations and buzz-worthiness
  • - Creativity and market relevance
  • Office: 864.289.4557
  • Mobile: 510.284.9893
  • Bat Phone: 864.630.7398
  • My status
  • email me
  • View Olivier Blanchard's profile on LinkedIn
    • follow me on Twitter

      TwitterCounter for @nextweblog

    • Disclaimer: The opinions expressed in this blog are my own and not necessarily those of SYNNEX or any of its affiliates and partners.
    • Subscribe to the BrandBuilder blog

  • Previous posts


    Previous posts


    ATOM 0.3

    www.flickr.com
    This is a Flickr badge showing public photos from Bidulos. Make your own badge here.