Re-Branding: What did I just say?
Published 20051122 by Olivier Blanchard | E-mail this post
Didn't we just discuss re-branding
Read two great little articles on AT&T's latest little exercise in futility here
Also, if you're interested in the evolution of the at&t (formerly AT&T) logo, check out this little chart
. Lastly, for the telecom giant's reasoning behind the whole thing, go here
Exerpt:"The new logo reinvigorates the AT&T globe — one of the most recognized corporate symbols in the world. The new globe is three-dimensional, representing the expanding breadth and depth of services that the new AT&T family of companies provides to customers, as well as its global presence."
Tip: When you already have one of the most recognized corporate symbols in the world
, don't just change it because... you think it needs to be more three-dimensional... or more appealing to a younger crowd. Your logo wasn't the problem, AT&T. It's probably the only thing about your organization that needed to be left untouched. Tsk...
So who's next? Nike? Adidas? Coca Cola? Mattel? Sony? Volkswagen? Land Rover? Starbucks?
Let's hope not.